PPC & Ads Optimization
Getting the most from your ad spend
Between search, display, YouTube, sponsored content and social media – and the targeting options available in each of these channels – digital media offers paralyzing amount of choices.
The challenge is how to reach the right people on the right platforms. Without enough tools, time and expertise at your fingertips, it’s difficult to know if your marketing investment is being spent wisely, let alone efficiently.
We are experts in creating high performance ads and highly targeted campaigns, using all the digital multimedia tools to improve the way you spend your marketing budget. Our team of paid media professionals, data scientists and creators work together to connect you with your audience, generate leads, and maximize sales and profits as effectively as possible.
How to spot a true paid advertising partner
Effective advertising does not happen by chance: it requires careful research, exceptional creativity and perfect timing. Here’s what to expect from a knowledgeable advertising partner:
A data obsession.
Digital ads can be ineffective (and costly) if the data does not generate the campaign. Conversions only happen when ads reach the right audience, in the right way, at the right time.
A focused creative skill-set.
Creativity in advertising for the sake of creativity itself will not produce results. The proper partner knows when to flex his creative muscles and when to keep it simple.
An ability to shift.
When campaign results are disappointing, the agency must be quick enough to respond – refreshing keyword lists, optimizing campaigns, and polishing creatives.
Our Paid-media services
We leverage our data, design and experience in writing ads to create ads that attract customers, increase your brand visibility and maximize your marketing investment.
Audience + Competitor Research
Identifying market opportunities
We use tools and research to discover where your competitors are active and to measure the market landscape of untapped opportunities.
Through analytics, social listening and other business insights, our paid media experts narrow down your audience and understand how their unique interests and online behavior informs the selection of the targeting channel.
Campaign Creation
Setting up for success
By applying our insight into your audience, we check many points in the strategic configuration of your campaigns. We build out audience groups, plan expense, put creativity and strategize on how to start testing and optimizing the campaigns once they are launched.
Search Engine Marketing
Boosting brand visibility
Google alone performs over 3.5 billion searches a day. Since users rarely venture out of the first page, we use search engine marketing to place your brand at the top of the first page – and the top of visitors’ mind.
By leveraging keyword research and audience data, we create highly targeted ads that increase the visibility of your business and offerings to maximum users, with trust-building messages and call-to-actions that get user clicking.
Social Media Advertising
Making friends and influencing people
Between complex targeting capabilities, the range of creative layouts and the ability to make an impact with a small budget, social media becomes the best channel for paid media. Our team is expert in creating, monitoring and improving creative social campaigns on all the major social networks.
Display and Retargeting
Making a real impression
Display and re-targeting keeps you in the mind-front, even by taking advantage of the huge access to the most popular web publications. Based on our strategy, we can optimize ad purchases on the Google Display Network, make direct purchases on niche sites where your audience is found, and work with programmatic partners to deliver experiences targeted with greater precision.
YouTube Ads
Delivering richer brand experiences
Are you ready to have a bigger impact on your audience? Our creative team is expert at creating rich and engaging YouTube ads in multiple formats to help you keep your audience informed and entertained.
Measurement + Reporting
Because data’s work is never done
We are constantly monitoring KPIs to establish standards and measure performance against campaign objectives. When ad performance is poor, we identify areas for improvement and make any necessary adjustments.
We regularly report successes and suggest ways to boost your campaign performance on weekly, fortnightly or monthly basis, which allows us to shift spendings to higher-performing channels and increase our advertising reach.