Getting content to work for you
Content marketing is necessary for every brand. It brings you qualified purshases, helps increase conversions while delivering brand uplift. And most importantly, continues to provide value for years.
But in an overcrowded digital space, each piece of content does not achieve its full potential. Content success depends on strategy, a desire to provide value and, above all, persistence.
At WebPlover, we create content that resonates with your customers because simply it is designed for them. Our content marketing services start with well-designed strategies, leveraging channel expertise and performance data to deliver better content that works for your business.
What to look for in a content marketer
Excellent writing and powerful ideas are key stakes for content. Effective content marketers deliver value by focusing on:
Solid content marketing combines writing talent with business know-how. The content marketing agency should be able to leverage the expertise of your team and structure it convincingly.
You don’t know exactly how the content will perform until you publish it, but your marketing partner should be able to learn from the data of the already published content.
In a crowded digital space, content must be promoted to be seen. Behind the content creators, you need the marketing muscle to create space for your voice to be heard.
Our Content Marketing process
Even the best content does not perform well without a plan. Fortunately, we have a well-refined content marketing process that keeps room for both analysis and inspiration.
A deep dive into the facts
We start by knowing your audience – their questions, concerns and needs. We study the content created by your competitors to determine the blank space. We include content competitors who are fighting to grab the attention of your audience, even if they are not young for their business.
We also take the time really getting to know you – we want to understand the way you work and what knowledge we can harness to produce the best content possible.
Getting information and inspiration
Once we understand your business and our goals, it’s time to put our ideas together and come up with business ideas that will add value to your audience and improve their lives. When we come up with certain winners, we discuss them with you for your feedback.
Copywriting + Design
Putting pen to paper
Our experienced content writers take what they have learned and apply your brand’s unique voice and perspective to create engaging content. Right from the start, the content team works closely with the design to ensure that your content attracts and captures public attention with great visuals.
Launch + Promotion
Getting attention for our hard work
Launching your content is not the end. In an era of content overload, your content promotion strategy should be as smart as your content creation plan.
Owned, earned and paid strategies, all are equally important in promoting content. Digital PR and Successful social publicity can add tremendous value. Paid promotion has the advantage of widening your reach and providing a multitude of new data on the taglines, content and announcements which arouse interest.
Measurement + Iteration
Tracking performance and doing it all again
Content marketing doesn’t make conversions the way digital ads do. It provides long-term value and make brand advocates, but measurement is still important to gather insights, check performance, and plan for future content.
Since content marketing is usually, linked to raising awareness and interest of potential customers, we focus on preparing engagement and brand-awareness oriented KPIs, unless your content serves another specific purpose. A piece of content may come to the jackpot and find a large audience, but the best content marketers regularly create content – increasing their audience and gathering feedback from them. We see each piece of content as a launching pad for the next.